Background:

In partnership with Grupo Impresa, Tony Goncalves (The Evrose Group) sought to create Expresso’s first English-language podcast aimed at reaching the Portuguese global diaspora, foreign entrepreneurs and English speaking Portuguese residents.  

T2 Strategy was engaged as a producing partner to facilitate the development and editorial planning for The Heart & The Hustle of Portugal. 

Opportunity:

To broaden Expresso’s reach and connect with a wider international audience through a series of weekly podcast interviews focused on Portuguese culture, its impact on the world stage and the drive that continues to produce talent & attract entrepreneurs from around the globe. 

Outcome:

The Heart & The Hustle of Portugal launched in the fall of 2024 to remarkable results.  Through in-depth, 1:1 interviews, Tony explored the values, traits and culture of the Portuguese people.  Engagement surpassed expectations and the series has been renewed for two additional seasons.    

• Season One: Total Downloads over 400k 

• Guests Ranging from Ambassadors, Unicorn Founders, Globally Renowned Performers & Michelin rated chefs 

• #6 in Portugal’s Podcast Downloads - January 2025

  “Amanda has been key in scaling this project. Her insights, editorial leadership, and creative ideas have elevated HHoP and played a key role in our success.”

  Tony Goncalves, Host “The Heart & Hustle of Portugal” & CEO of The Evrose Group