Thought Leadership & Investor Communications Case Study: Ford Capital Markets Day
Executive Producer
Background:
In the winter/spring of 2021, as the world was believed to be emerging from COVID-19, Ford hosted their first capital markets day in 5+ years. Civic Entertainment Group engaged Amanda to executive produce the event.
Opportunity:
Create a hybrid event experience to showcase and articulate Ford’s new investment thesis and future strategy.
Outcome:
Developed, pitched and created a virtual event, including pre-produced presentations leveraging AR, field shoots, and studio remarks followed by live, interactive Q&A with key executives.
The day resulted in a $5B market cap increase for Ford in one day.
Won the Sabre Award in Capital Markets Communications.
Viewable here: https://shareholder.ford.com/investors/delivering-ford/
