Background:

Girls Who Invest hosts an annual Alumni Conference focused on building community and delivering content sessions that inform and inspire attendees about the marketplace, trends in investing and their own careers.

T2 Strategy was engaged to Executive Produce the programming, run-of-show and conference experience.  

Opportunity:

As GWI & T2 Strategy planned the 5th GWI Alumni Conference, the team set the ambitious target of doubling YOY attendance while also delivering an elevated, professional conference experience for alumni and program participants.  

Outcome:

GWI’s Alumni Conference was an action packed day filled with visionary conversations, interactive sessions and treats, and several new conference elements targeted at engaging alumna across all demographics of the GWI population.  

• 138% YOY Increase in Attendees 

• 94%+ of Attendees felt the conference’s sessions were relevant to their professional development 

• 87%+ of Alumni Attendees felt the conference’s content exposed them to a new skill or knowledge base that is relevant to their professional interests

• 96%+ of Alumni Attendees felt more connected to GWI after the conference 

  “Wow! The Alumni Conference this year has left me rejuvenated and motivated. The level of speakers at this conference were unmatched compared to my experience last year. The topics were so applicable to not only my professional but personal journey and I left with talking points that I could bring back to my team/manager at work on Monday. I am proud to be a GWI Alumni.

  Alumni Attendee