Fortune 250 COMMUNICATIONS STRATEGY - CONTENT STUDIO

Background:

A Fortune 250 leader established an internal Editorial Insights Studio within its Communications function to deliver video content and real-time commentary for press and media. As demand increased for integrated editorial planning, cross-functional coordination, and event-driven content capture, the organization sought strategic support to elevate the studio into a more robust, proactive thought-leadership engine.

The long-term goal: position the company and its executives as trusted experts journalists look to when covering topic relevant to the company and their business categories. 

Opportunity:

While the Editorial Insights Studio had early momentum, it needed a clearer editorial strategy, stronger alignment across Communications, PR, and Brand functions, and a scalable system for producing timely, media-relevant content.

T2 Strategy was engaged to help define the studio’s strategic purpose, elevate its editorial discipline, and design a framework that could support a steady stream of authoritative, press-facing content.

OUTCOME:

T2 Strategy partnered with senior Communications leaders to elevate and operationalize the company’s Editorial Insights Studio as a media-first content function.

• Clear strategic direction and phased roadmap for the Editorial Insights Studio

• Unified editorial framework aligned with Communications, PR, and Brand

• Centralized, media-focused editorial calendar for planned and rapid-turn content

• Scalable workflows and best practices for capturing high-impact content

• Stronger foundation for executive visibility and press engagement